WHY CADILLAC?

In 1954, Cadillac became the first carmaker in the world to equip all models with power steering as a standard feature. Today, Cadillac's electric vehicles boast General Motors' revolutionary battery platform.

In 1915, Cadillac made history by introducing the first mass-produced V8 engine in all its models. Jumping ahead to 1964, the Cadillac Series 62 Coupe epitomised a blend of style and power, showcasing a brand-new V8 engine with enhanced horsepower and torque. Today, Cadillac remains steadfast in its commitment to both style and performance, evident through its significant global announcements in motorsport, Formula 1, and the Cadillac V-Series.

The towering tail fins of the 1959 Eldorado Biarritz symbolised the essence of postwar, jet-age optimism. The vertical tail lamps of LYRIQ intensify the vehicle's rear profile's dramatic flair, enhanced by LED technology that transforms simple functionality into artistic design.

Cadillac has led the way in introducing pioneering safety features and advanced technology. Rather than conforming to the mainstream, it has consistently strived to elevate its vehicles beyond mere transportation, setting a global standard for quality and excellence in the process.

In 1959, the Cyclone concept car was heavily influenced by the innovative and futuristic aerospace designs of the era. For Cadillac's VTOL, possibilities are limitless: The Vertical Take-Off and Landing concept vehicle utilises drone technology to elevate passengers above street level.

The original Cadillac emblem was inspired by the family crest of Antoine de la Mothe Cadillac, the founder of the city of Detroit. For over a century, the Cadillac Crest has continued to evolve to reflect the changing times. The most recent streamlined, monochromatic version points toward Cadillac’s all-electric future.